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Wood County Industrial Commission

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Hotel/Motel occupancy rate up; Tourism
Ad purchases aproved
By JOHN SPARKS

 Meeting in regular session Thursday, April 3 in Mineola, the board of the Wood County Industrial Commission (WCIC) heard an encouraging report regarding hotel/motel occupancy rates for the county's hospitality businesses. The board also advanced plans for the purchases of tourism advertising in two publications and moved forward with other tourism development initiatives.

Gary McKinley, executive director of the Wood County Industrial Commission cited statistics from a report from the Governor's office for economic development and tourism showing the average occupancy rates for hotels and motels in Wood County at 45.5 percent in 2007. McKinley said the rate is comparable to those enjoyed by the lodging industry in the early to mid 90's. The occupancy rate has enjoyed a notable and steady upward trend since 2001. He said the major differences for 2007 were the inaugural Texas Bass Classic which gained Wood County and Lake Fork immeasurable benefits in national exposure and the acquisition of a chain motel for Mineola.

Directors voted to place advertisements in "101 Things To Do in East Texas" and a six-month run in "County Line Magazine" with preferred placement. The advertisements will be developed by the promotions committee.


Several ideas and concepts to promote tourism have been identified for further development by members of teams of board members. The concepts and their developers are: Big Bass Attraction, Ladd Thompson and Ken Donahue; Driving Tour Guide, Dick Roberts, David Chenault and Stanley Statser; Coordinated Calendar for Wood County Activities, Neal Duncan, and Billboard Advertisements, Glen Davis and Freda Madsen.

McKinley reported sales tax applications for new businesses in Wood County during March 2008 totaled 22. Hawkins had three new applications. Winnsboro led with nine new business applications.

The next meeting of the Wood County Industrial Commission is scheduled for Thursday, May 1, 2008.

Last Updated on Friday, 17 April 2009 14:16  

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